We asked you... SHOULD ALL CUSTOMERS BE TREATED EQUALLY?
Intriguingly, the answers were split almost evenly between yes, no and it depends!
So what is the ‘correct’ answer?
Our experience tells us there isn't one correct answer that works for all, and your answers back this up.
What’s important is that everyone in your organisation has clarity, consistency and confidence in delivering what your unique customer service proposition is!
Clarity = Knowing what great service looks like
Consistency = Underpinned by values and processes
Confidence = Feeling empowered and confident to do the right thing
