Research

Unlock the power of employee and customer feedback

Our research services are designed to uncover the core challenges impacting your business. Leveraging our Accelerate 4D Framework, we design and deliver customised research to diagnose root causes and transform insights into actionable strategies, providing tailored analysis that drives meaningful change.

Stakeholder and reputation research

We help you see your business through your customers’ eyes. Our bespoke research digs into their real experiences, what’s working, what’s not, and what they need next. From service to product to people, we help you understand the full picture, uncovering key touchpoints and future expectations.

Our approach is independent, objective, and always grounded in your business context. We mix qualitative and quantitative methods – interviews, surveys, and group discussions to capture rich insight, not just surface-level feedback. No politics, no guesswork, just clear, honest voices and practical insights you can use.

Perfect for organisations ready to move beyond assumptions and build strategy on what their customers are really saying.

Employee experience and engagement

Employee happiness and business performance are closely connected. Shape your people strategies by understanding what employees value.

We design employee feedback programmes that go beyond the tick-box exercise. Our tailored approach helps your people feel truly heard, while giving you rich insight to shape culture, reduce turnover, improve onboarding, and drive positive change across the business.

We blend smart survey design with real conversations, capturing both the data and the deeper story behind it. Yes, we look at the numbers, but we dig into the context to spot the patterns that matter. Whether it’s a company-wide engagement programme or a focused pulse survey, we’ll help you tune in to what your people are really saying and turn insight into action.

Perfect for organisations who know that listening isn’t just good practice, it’s good business.

Accelerate 4D approach

We use our proven approach to create research programmes specific to you, your people and customers.

Discover

We start by listening.
We work with you and your stakeholders to define the context, challenges, and goals, then shape these into a clear, workable research plan. We select the right methods, define scope, and map timelines to keep the process smooth. Along the way, we uncover underlying drivers beyond surface symptoms, ensuring we focus on the right questions from the outset.

Deliver

Gathering insights with precision, clarity, and credibility.
We deliver research with pace and precision, from running surveys to facilitating conversations. Our process is transparent and engaging, producing a strong evidence base you can trust to inform decision-making.

Design

Crafting research that reveals both data and the story behind it.
We design a tailored research plan that combines the right mix of methods including online surveys, interviews and focus groups. Our approach is practical, engaging, and context-specific, ensuring your people and customers feel heard while generating insights that are robust and relevant.

Develop

Turning insight to action.
We translate findings into clear, actionable recommendations. Working alongside you, we embed insights into strategy and culture, with ongoing evaluation to ensure learning is applied and impact lasts.

Proven strategies. Measurable results.

Explore our success stories

Don’t just take our word for it.

Listen to our 400+ clients globally

We’ve worked with Accelerator for over fifteen years. In an industry that’s pretty heavy on technical jargon, their knowledge and expertise enable them to cut through and uncover the types of insight that make all the difference when it comes to improving customer satisfaction.